The Churchill.com WebSite
Churchill.com is the primary access point to Churchills product and services on the web. It holds policy information about all Churchill products and gets hundreds of thousands of hits each month from customers looking for a cheaper quote.
The Churchill.com website offers online discounts on car insurance, home insurance, travel insurance, pet insurance, van insurance and breakdown cover for customers who purchase direct online.
In addition to it's core insurance product line, Churchill.com also offers a route planning and online mapping service to help you get your way across Europe. Their online attractions locator can also help you identify local attractions. The full list of additional site information is:
- Route planner and tourist guides
- Buying a new or used car
- How to sell your car
- Tips on car maintenance
The website is clear and self explanitory. Novices to the internet should not have any issues navigating and using the quoting system. The quote form takes about 20mins to complete and are broken down as such:
• Car, Van, Motorcycle Insurance
Stage 1 - Your Personal Details
Stage 2 - Insurance Premium Selection
Stage 3 - Do you need breakdown Cover
Stage 4 - Additional Information
Stage 5 - Payment
Stage 6 - Complete Summary
Stage 7 - Completion and Reciept
• Home Insurance
Stage 1 - Your Personal Details
Stage 2 - Insurance Premium Selection
Stage 3 - Additional Information
Stage 4 - Payment
Stage 5 - Complete Summary
Stage 6 - Completion and Reciept
• Travel Insurance is split into 2 categories - Annual and Single Trip both have the same process for purchase:
Stage 1 - Travel Dates and Destinations
Stage 2 - Tailoring your Insurance Quote (Adding Removing Additional Cover)
Stage 3 - Your Quote Overview
Stage 4 - Payment
Stage 5 - Completion and Reciept
• Pet Insurance is again split into 2 categories - Cat and Dog Insurance, both have the same process for purchase:
Stage 1 - Pet Eligibility
Stage 2 - Information about you and your Pet
Stage 3 - Your Quote Overview
Stage 4 - Policy Details
Stage 5 - Payment and Completion
All in all the website is clear, robust has fast load times and is easy to navigate. We give it a 5 stars!
Churchill's Partner Brands
Churchill Insurance are the underwriters for many other popular uk insurance brands. The policy is essentially still Churchill's policy sold for Churchill by other well known high street names. At present the Churchill policys being sold under other names are, Prudential Car Insurance, Lloyds TSB Car Insurance, Pearl Insurance, Help the Aged, Alliance & Leicester and Royal London.
Churchill's Marketing - Challenge Churchill
In 2006, Churchill launched a campaign which revolved around the concept of challenge. Where the people of Britain are asked to 'challenge Churchill' for a cheaper insurance quote. As part of the campaign the website challengechurchill.com was created. The campaign site hosts a virtual driving game, competitions and monthly surveys.
Churchill Consumer Awards
The 'Your Money' Awards are short-listed by a panel of the 'Your Money' readers. The Panel then rate the providers on product quality and service. Churchill have been recognised in this way by recieving the following awards:
- Best Motor Insurance Provider 2006
- Best Online Motor Insurance Provider 2006
- Best Online Travel Insurance Provider 2006
- Best Home and Contents Insurance Provider 2005
- Best Online Home and Contents Insurance Provider 2004
As well as the Your Money Awards, Churchill was voted:
- Travel Insurer of the Year 2005 (The International Travel Insurance Journal Awards)
- Customer Service Complaints Team of the Year (The National Customer Service Awards)
Churchill Investors in People
Churchill holds the nationally recognised "Investors in People" Standard. “Investors in People” is a national Standard that sets out a level of good practice for the development and training of people to achieve commercial goals.
The Churchill Brand
Churchill first use the "British bulldog" in their advertising in 1994. Within 2 years, the Nodding Dog™ brand was born. The Nodding Dog is now the star of all Churchill's TV ads and marketing. First the nodding dog was a toy dog but now it has evolved to an advanced computer-animated nodding bulldog. This icon of Churchill plays a big role in all of Churchill’s advertising and is now synonymous with the brand name. The Nodding Dogs catchphrase, in response to people who ask if he can save them money on insurance, is a smug gleeful "Ohh yes!". Bob Mortimer was the original voice of the Nodding Dog, responding to voice-overs by Mortimer's comedy partner in crime Vic Reeves. You can actually buy the Nodding dog toy modelled after the TV icon. They are available from the Churchill website for £12.50.
Churchill In Sport
From 2000 to 2006 Churchill were the main club sponsor for Crystal Palace FC. They were replaced at the end of the 2005-2006 season by GAC Logistics.
Churchill Hot air balloon
The Churchill hot air balloon is the same shape as of their bulldog. At over 24m high and 34m long, it’s the largest dog hot air balloon in the world and can carry one pilot and two passengers.
Two hundred times the size of the Churchill Nodding Dog™, the balloon could fit 1.3 million of the plastic replicas inside its canvas. It could also fit 49,000 real bulldogs inside itself and, if alive, it would eat approximately 25,000kg of dog food a day.
Churchill Insurance Services 
